We specialize in communications strategy and messaging research for a variety of political, labor and corporate clients.
Creative strategy, smart message testing and challenging traditional thinking is what defines us. We challenge our clients to break out of the box, and think differently about what is possible. We don’t just give you a communications strategy, we test it. Our insights help clients get better, improve how they communicate, even in the most challenging times or with the most difficult audiences.
Our team shares a real passion for communications and language, as well as the clients we serve. We hold a variety of skills and expertise, our backgrounds are diverse, and we work extremely hard to provide the insights our clients need to get better. Most importantly, we love what we do, and we believe in the causes and clients we fight for.
Chris Kofinis – Founder and CEO
Throughout the course of his career, Chris Kofinis has worked as a campaign consultant, as well as a communications and strategic advisor to labor unions and major corporations.
Chris began his political career as one of the four original founders and communications strategists of the 2003 Draft Wesley Clark campaign – the first successful draft campaign of a presidential candidate in American history. He was also the communications director and chief strategist for the UFCW WakeUpWal-Mart campaign – one of the most revolutionary labor campaigns in the last two decades. Both campaigns were groundbreaking efforts utilizing bold communication strategies to generate tens of millions of dollars in earned media, as well as broad grassroots support.
Chris has also served as a communications advisor to a variety of domestic and international political candidates and groups, including two U.S. presidential campaigns.
From 2010 to 2012, he served as U.S. Senator Joe Manchin’s first Senate Chief of Staff. During his tenure, he devised a policy and media strategy that helped quickly position Senator Manchin as one of the leading bipartisan actors and independent voices on an array of issues.
Most recently, and as part of PSS, Chris has utilized dial focus groups to develop and test messages and communication strategies for a diverse set of clients including those in Labor as well as Fortune 500 corporations.
Kofinis is a regular commentator on American elections and campaigns, and appears regularly on MSNBC, FOX News, CNBC, FOX Business, and CNN.