Do you know how people really feel when they hear what you say? Our approach is that we test what really works, down to the word, with the actual people you are trying to influence.
Our standard testing method utilizes dial technology and large focus groups (26 to 40 people) to gauge second-by-second reactions to your messages and language, and, depending on the project, we marry that with quantitative surveys or traditional focus groups (6-10 people).
Once we cracked the message and language code, we provide you a series of message/language recommendations, as well as work with your team to help execute an actionable communications plan. In fact, we look at every research project through the lens of communications and public relations, so that our recommendations actually have practical value for you.