Op-ed by Chris Kofinis featured on CNBC, Thursday, November 10, 2016. For Democrats, the nature of the electoral defeat suffered on Tuesday was not just historic. It was all but biblical. Across the board, the failure to win governorships, legislatures, U.S. Senate seats, the House of Representatives, and most importantly... read more →

Washington, D.C.– On Sunday, October 9, a focus group of 31 undecided voters from Charlotte, North Carolina watched and dial tested the entire debate and concluded that Clinton was the clear winner.  The group gave Clinton high marks for her tone and substance, while Trump’s negative tone and failure to answer questions simply... read more →

New PSS Research Finds Both Candidates Drowning in a Sea of Negativity/Highlights Risks of Personal Attacks in Debate Washington, D.C. – Park Street Strategies (PSS) released a pre-debate memo based on a focus group of undecided voters in Tampa, Florida. During the focus group, 29 respondents were asked about their feelings... read more →

Op-ed by Chris Kofinis featured in CNBC, Friday, August 5, 2016. With less than 100 days until the election, we have now officially entered the unforgiving phase of the presidential election cycle. In a traditional election, the mistakes that Donald Trump made this past week, such as attacking the family... read more →

Election 2016 is well underway but there is an unusual high level of unpredictability which could determine the fate of this race. So, why are many Americans still undecided and how can the leading candidates win them over?  In a recent focus group, we asked 29 undecided voters in Ohio how they... read more →

Op-ed by Chris Kofinis featured in CNBC, Thursday, July 14, 2016 With the release of a shocking NY Times/CBS Poll showing the race for the White House now tied at 40, who Hillary Clinton and Donald Trump choose for VP just became a lot more significant. So, with just hours... read more →