Why does this message matter, and how should it be used?

We discuss specific words and phrases which make or break the meaning of the message.

Why it matters:

Owning up to a mistake, or addressing a concern correctly, is incredibly important. Taking responsibility shows both integrity and humility, and is a good way to sound confident and firm in the midst of a potential crisis.

How to use it:

“At my company the buck stops with me, and I take full responsibility for the incident that occurred.”

“Responsible Obama” – Our test of this theory showed phrases, “they expect me to do something about it” and “that’s on me” to resonate very positively among our audience in reaction to Obama’s speech.

On the other hand, the President’s mention that “things that are working really well” received a negative reaction from this same audience, showing that qualifying a current argument should be avoided.

Watch the clip here: https://www.youtube.com/watch?v=JGT_J-nqbMY