On October 19, 2016, our focus group of 32 undecided voters in Columbus, Ohio watched and live-dialed their reactions to both candidates during the final presidential debate of Election 2016. The... read more →
We asked undecided voters in Florida what they want to hear and see from both Hillary Clinton and Donald Trump, which we found could make a huge impact on... read more →
We dial tested parts of both Hillary Clinton's and Donald Trump's presidential nominee acceptance speeches from the Democratic National Convention and the Republican National Convention, respectively, to gauge public... read more →
Using dial technology, we tested a few of Hillary Clinton's presidential campaign ads against a group of audience members to gauge reactions to the messaging of her campaign. Click... read more →
In July 2016, we asked a group of undecided voters in Ohio what they thought about the state of Election 2016 - specifically how they felt about leading presidential... read more →
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NEVADA FOCUS GROUP: SANDERS WINS DEBATE 29 TO 5 A tale of two debates, again – Sanders wins with domestic policy and passion; though Clinton is more presidential... read more →
The following are the critical insights of a 3 1/2-hour focus group of 30 undecided Iowan Democrats (16 women, 14 men, with 15 respondents aged 40 and younger,... read more →