On October 19, 2016, our focus group of 32 undecided voters in Columbus, Ohio watched and live-dialed their reactions to both candidates during the final presidential debate of Election 2016.... read more →
[vc_row][vc_column width="1/1"][vc_column_text]We asked undecided voters in Florida what they want to hear and see from both Hillary Clinton and Donald Trump, which we found could make a huge impact on... read more →
We dial tested parts of both Hillary Clinton's and Donald Trump's presidential nominee acceptance speeches from the Democratic National Convention and the Republican National Convention, respectively, to gauge public reaction... read more →
[vc_row][vc_column width="1/1"][vc_column_text]Using dial technology, we tested a few of Hillary Clinton's presidential campaign ads against a group of audience members to gauge reactions to the messaging of her campaign. Click... read more →
[vc_row][vc_column width="1/1"][vc_column_text]In July 2016, we asked a group of undecided voters in Ohio what they thought about the state of Election 2016 - specifically how they felt about leading presidential... read more →
[vc_row row_id="main-content"][vc_column width="1/1"][vc_column_text]Testing showed audience reaction to Trump's ad differed drastically when listening to the moderator's readout of the message versus watching the actual commercial.[/vc_column_text][vc_column_text]Click here to subscribe to our... read more →
[vc_row row_id="main-content"][vc_column width="1/1"][vc_column_text]NEVADA FOCUS GROUP: SANDERS WINS DEBATE 29 TO 5 A tale of two debates, again – Sanders wins with domestic policy and passion; though Clinton is more presidential... read more →
[vc_row row_id="main-content"][vc_column width="1/1"][vc_column_text]The following are the critical insights of a 3 1/2-hour focus group of 30 undecided Iowan Democrats (16 women, 14 men, with 15 respondents aged 40 and younger,... read more →