In some cases, that may be true. More often than not, crises are events that can be seen well before they actually become public. The language and messages you use during these crises can’t be divorced from the public strategy you employ.
Our firm has dealt with an array of crises, and we not only have the experience in managing them, but we also know what language and messages work best.
Regardless of the crisis, we challenge our clients to think through all of the scenarios, and to embrace the fact that a crisis is an opportunity to change for the better.