Our latest op-ed examines the results of Election 2016 – specifically, reasons for such a massive defeat for Democrats and for Hillary Clinton.
Why does this message matter, and how should it be used? We discuss specific words and phrases which make or break the meaning of the message.
We test and develop new strategies, explore how audiences think, and develop communications plans that connect to how people really feel.
We explain why “Safety Surges” – the term WMATA is using to describe the process of its recent major rail repair program – does not work, and only fuels confusion instead.
Park Street Strategies is a Washington, D.C.-based firm specializing in communications and messaging strategy for a variety of political, labor and corporate clients.